Apple keyword field: no spaces
Apple's 100-character keyword field uses commas as separators. Don't waste characters on spaces. 'habit,tracker,planner' uses fewer characters than 'habit, tracker, planner'.
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Character counter
App Store character counter
Count characters for App Store and Google Play fields in real time. See visual progress bars with green, amber, and red warnings so you never exceed store limits before submission.
Apple App Store
Google Play
Character counts
App NameApple App Store
0 / 30
SubtitleApple App Store
0 / 30
Keyword FieldApple App Store
0 / 100
App TitleGoogle Play
0 / 50
Short DescriptionGoogle Play
0 / 80
Full DescriptionGoogle Play
0 / 4000
Quick reference
- - App Store: Title 30 + Subtitle 30 + Keyword field 100 chars
- - Google Play: Title 50 + Short desc 80 + Full desc 4000 chars
- - Apple automatically matches singular/plural and common misspellings
- - Don't repeat app name words in the keyword field
Complete character limits reference
Apple App Store
App Name30 characters
Subtitle30 characters
Keyword Field100 characters (comma-separated, no spaces needed)
DescriptionNo hard limit, but only first ~170 characters show above the fold
Promotional Text170 characters
What's New4,000 characters
Google Play
App Title50 characters
Short Description80 characters
Full Description4,000 characters
Character limit tips
Don't repeat words
Apple automatically combines keywords with your app name. Words already in your name or subtitle don't need to be in the keyword field. Use those characters for new keywords instead.
Google Play: keywords in description
Unlike Apple, Google Play indexes your full description for search. Pack relevant keywords naturally into your description text. Repeat important terms 2-3 times in different contexts.
Front-load important info
The first few words of any field are the most visible. Put your key benefit or keyword at the start of titles, subtitles, and short descriptions.
Copy ready? Generate your full store listing.
Use the description generator to create a complete App Store listing that fits within all character limits.