Professional
Clean, direct, benefit-focused. Best for productivity, finance, health, and B2B apps.
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Description generator
Free App Store description generator
Generate a complete App Store listing in 30 seconds — subtitle, promotional text, feature bullets, social proof section, and keyword suggestions. Built for indie developers who want store copy that converts without hiring a copywriter.
Your App Store description
Fill in your app details and click generate. You'll get a complete App Store description with subtitle, promotional text, feature bullets, social proof section, and keyword suggestions.
Choose your tone
Three writing styles to match your app's personality and audience.
Casual / Indie
Conversational, personal, authentic. Best for games, creative tools, social apps, and solo developer projects.
Bold / Direct
Short, punchy, high-energy. Best for fitness, competitive apps, and categories where differentiation matters.
App Store description best practices
Five rules that determine whether your description converts or gets skipped.
Lead with the benefit
Your first 170 characters carry 95% of conversion weight. Tell visitors what the app does for them, not what features it has.
Subtitle is your elevator pitch
Apple's 30-character subtitle is indexed for search. Pack it with your main keyword and the primary user benefit.
Feature bullets = benefits, not specs
Instead of 'Dark mode support', write 'Work comfortably at night with automatic dark mode.' Every feature answers 'what's in it for me?'
Social proof matters
Even one real quote or download number in your description builds trust faster than any feature list.
App Store vs Google Play
Apple doesn't index your description for search (keywords go in the hidden 100-char field). Google Play does index it — so for Android, pack keywords naturally into the text.
Need the full launch copy pack?
Screenshot captions, App Store subtitle, Google Play short description, Product Hunt tagline, and a launch checklist — all in one pack.