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Indie launch workflow
App launch checklist for indie developers
A simple checklist for preparing app store assets, launch copy, community posts, directory submissions, and post-launch tracking.
Interactive checklist
Track your launch readiness
Use this live checklist while preparing the launch. It gives users a reason to stay, click, and return.
Progress
0%
Launch assets
Traffic
Tracking
What this checklist is for
An app launch checklist is not only a task list. It keeps the launch message, store assets, distribution work, and measurement plan aligned so a solo founder can move without losing context.
Store listing
- - Finalize app name and subtitle
- - Prepare screenshots
- - Write description
- - Check keywords
- - Add privacy and support URLs
Launch assets
- - Prepare Product Hunt thumbnail
- - Prepare social preview image
- - Write one-line pitch
- - Write short and long descriptions
- - Prepare founder comment
Traffic
- - Submit sitemap
- - Request indexing
- - Post in one community
- - Message 20 relevant makers
- - Record every reply
Tracking
- - Check Search Console
- - Check Bing Webmaster
- - Track referral URLs
- - Record conversion blockers
- - Update the homepage from feedback
Launch timeline
7 days before launch
Freeze the store promise, screenshot story, required image sizes, and launch positioning.
3 days before launch
Prepare captions, Product Hunt copy, directory descriptions, founder comment, and outreach list.
Launch day
Publish the main page, submit directories, post in one relevant community, and message target users.
24 hours after launch
Review Search Console, referral traffic, user behavior, and every reply or objection.
7 days after launch
Update the landing page, add missing FAQ answers, and prioritize one conversion improvement.
App launch checklist FAQ
What should an indie app launch checklist include?
It should include store listing assets, screenshots, ASO copy, launch descriptions, outreach targets, analytics setup, and a post-launch feedback review.
When should I prepare App Store screenshots?
Prepare screenshot messaging before visual design. Check sizes early, then design final images after the first three screenshot captions are clear.
What should I track after launch?
Track search impressions, referral URLs, directory visits, community replies, signups, conversion blockers, and any repeated user questions.
How many launch channels should a solo founder use first?
Start with a small set: search indexing, a few free directories, one relevant community, and direct outreach to target users. Avoid spreading effort too thin.