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Indie launch workflow

App launch checklist for indie developers

A simple checklist for preparing app store assets, launch copy, community posts, directory submissions, and post-launch tracking.

Interactive checklist

Track your launch readiness

Use this live checklist while preparing the launch. It gives users a reason to stay, click, and return.

Progress

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Store listing

Launch assets

Traffic

Tracking

Store listing

  • - Finalize app name and subtitle
  • - Prepare screenshots
  • - Write description
  • - Check keywords
  • - Add privacy and support URLs

Launch assets

  • - Prepare Product Hunt thumbnail
  • - Prepare social preview image
  • - Write one-line pitch
  • - Write short and long descriptions
  • - Prepare founder comment

Traffic

  • - Submit sitemap
  • - Request indexing
  • - Post in one community
  • - Message 20 relevant makers
  • - Record every reply

Tracking

  • - Check Search Console
  • - Check Bing Webmaster
  • - Track referral URLs
  • - Record conversion blockers
  • - Update the homepage from feedback
Review screenshots