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How to create App Store screenshots for an indie app

App Store screenshots should tell a simple product story. Start with the user outcome, then design each screenshot around one clear message.

Launch screenshot checklist

  1. 1. Choose one user outcome for each screenshot.
  2. 2. Write captions shorter than a sentence.
  3. 3. Keep UI details large enough to read on mobile.
  4. 4. Prepare iPhone and iPad dimensions before export.
  5. 5. Localize captions for the first markets you will promote.
  6. 6. Match screenshot claims with your app description and ASO keywords.