Freemium
Free download with optional paid upgrades. Best for apps that need a large user base first. Typically 2-5% of users convert to paid. Works well for productivity, social, and content apps.
Typical range: $4.99 - $14.99/mo for premium
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Pricing calculator
Free app price calculator
Calculate the right price for your iOS or Android app. Compare revenue across Basic, Pro, and Premium pricing tiers. See break-even analysis, revenue projections, and download a report you can share with your team or investors.
$25,000
$0$200K
5,000
100100K
$5,000
$100$50K
3%
0.5%15%
Pricing tier projections
Basic
$5/mo
Subscribers: 150
Revenue: $636/mo
Break-even: 40 months
13% of target
Pro
$10/mo
Subscribers: 150
Revenue: $1,274/mo
Break-even: 20 months
25% of target
Premium
$15/mo
Subscribers: 150
Revenue: $1,911/mo
Break-even: 14 months
38% of target
Recommendation
Premium at $15/mo
Projected $1,911/mo after 15% store commission. Break-even at 14 months.
To hit target
At 3% conversion, you need to charge $39/mo to reach $5,000/mo net revenue.
Revenue comparison (monthly net, after 15% commission)
Basic
$636
Pro
$1,274
Premium
$1,911
Target$5,000/mo
App monetization models
Choose the right model for your app before setting a price.
Subscription
Recurring monthly or annual fee. Best for apps that deliver ongoing value (fitness, learning, SaaS tools). Predictable revenue, but needs strong retention. Most indie apps charge $4.99-$9.99/mo.
Typical range: $4.99 - $29.99/mo
One-Time Purchase
Pay once, use forever. Best for utility apps with a clear, single purpose. Users expect updates, but revenue is front-loaded. Price communicates quality — avoid $0.99.
Typical range: $6.99 - $49.99 one-time
Usage-Based
Pay per use or per unit (API calls, storage, tokens). Best for AI apps, cloud tools, or apps with variable costs. Aligns cost with value but makes revenue less predictable.
Typical range: Variable — per API call or GB used
FAQ
How accurate are these revenue projections?
These are estimates based on your inputs. Actual revenue depends on conversion rates, user retention, churn, category competition, and how well your app listing converts visitors to installs. Use this as a planning tool, then validate with real data after launch.
What commission rate does this calculator use?
It uses the 15% Small Business Program rate (applies to developers earning under $1M/year). If you exceed $1M/year, the standard 30% rate applies. Google Play also offers 15% on the first $1M.
Should I offer a free trial?
Free trials (3-7 days) can increase conversion rates by 20-40% because users experience the value before paying. For subscription apps, offering a free trial is almost always recommended. The calculator assumes the standard paid conversion model.
How should I price against competitors?
Don't default to undercutting. Research what the top 5 apps in your category charge. If your app delivers unique value, you can price at or above market. If you're entering a crowded category, price at market rate but differentiate with better onboarding or a specific niche.
Price set? Now prepare the rest of your launch.
Use the launch checklist, screenshot generator, and ASO tools to prepare everything before launch day.