Before
The best app launch toolkit
Better
Plan app screenshots and launch copy before design
Product Hunt launch assets
Prepare Product Hunt launch assets before launch day.
Plan your Product Hunt tagline, thumbnail, gallery images, first comment, and follow-up copy before traffic arrives.
What developers usually complain about
The Product Hunt tagline sounds clever, but it does not say who the product is for.
The gallery images look like screenshots, but they do not explain a workflow.
The founder comment is written at the last minute and sounds generic.
The Product Hunt page sends visitors to a landing page with a different promise.
How to fix it before launch
- 1Write the tagline as user plus outcome, not a vague product category.
- 2Make the thumbnail readable at small size and consistent with the first gallery image.
- 3Create three gallery images: problem, workflow, and result.
- 4Write the first comment with the origin story, target user, what to try, and what feedback you want.
- 5Prepare X, Reddit, newsletter, and directory blurbs from the same core message.
Before and after examples
Before
AI for founders
Better
Turn store listing notes into launch-ready copy
Before
Launch faster
Better
Prepare Product Hunt, App Store, and Google Play assets in one workflow
FAQ
What assets do I need for Product Hunt?
Prepare a product name, tagline, thumbnail, gallery images, demo video or GIF, maker comment, website link, and launch-day replies.
Should Product Hunt copy match my website?
Yes. The Product Hunt tagline, gallery, and website hero should repeat the same core promise so visitors do not feel a mismatch.
How many gallery images should I prepare?
Prepare at least three: one for the promise, one for the workflow, and one for proof or the result.
Is a video required?
A video is not always required, but a short demo can reduce confusion if your product is easier to understand in motion.
Want this reviewed manually?
Send your app, landing page, or draft store listing. LaunchAssetKit can rewrite screenshot captions, check listing clarity, and return a focused launch asset plan.
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