Descriptive names win for ASO
Names like 'Habit Tracker' or 'Photo Editor' tell users exactly what the app does. They rank better for search because the keyword is in the name. Apple gives extra ranking weight to app names.
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Name generator
Free app name generator
Generate creative app name ideas in four different styles. Enter your app description, target keywords, and category to get 10+ name suggestions you can copy with one click.
Fill in at least a description and click Generate to see name suggestions in four different styles.
App naming tips for ASO
How to choose a name that works for both users and store search algorithms.
Brandable names need more marketing
Short, invented names like 'Zynk' or 'Kordo' are easier to trademark and own. But you'll need to educate users on what the app does. Pair them with a strong subtitle for store search.
Check availability before committing
Always search the App Store and Google Play for your top name picks. Also check domain availability and social media handles. A great name is useless if it's already taken.
The subtitle does the heavy lifting
Your 30-character App Store subtitle is the second most important ASO field. Use it to add keywords not already in your app name. Together, name + subtitle should tell the full story.
FAQ
How long should an app name be?
App Store allows 30 characters. Google Play allows 50. Keep it under 25 characters for the App Store to leave room for keywords in the title. Shorter names are easier to remember and look better on the home screen.
Should I include keywords in the app name?
Yes. Apple heavily weights the app name in search rankings. Including your main keyword naturally in the name is the single most effective ASO tactic. But don't keyword-stuff — it must still sound like a real name.
Can I change my app name later?
You can update your app name with each version submission. But changing it frequently hurts brand recognition and may confuse existing users. Pick carefully, but know that iteration is possible.
What makes a good compound name?
Good compound names fuse two relevant words (e.g., 'Planova' from 'plan' + 'nova'). They're short, pronounceable, and hint at the app's purpose. Avoid hard-to-spell combinations.
Found a name? Now prepare your launch assets.
Use the App Store screenshot generator, ASO copy tools, and launch checklist to prepare everything you need before launch day.