iPhone 6.9 inch
1080 x 1920
Design your preview video for this display group first.
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App Store assets
App Store preview video sizes & requirements for 2026
Complete reference for App Store preview video dimensions, format specs, duration limits, and device-specific requirements. Plan your video asset before recording.
Video format & quality requirements
| Specification | Requirement |
|---|---|
| Accepted formats | H.264 or HEVC in .mov, .mp4, or .m4v container |
| Frame rate | 30 fps (recommended); 60 fps accepted |
| Audio | Optional but must be stereo and match the app experience |
| Poster frame | App Store auto-generates from video. A dedicated frame is not mandatory. |
| Duration | 15 to 30 seconds (App Store auto-preview length) |
| Primary landing | iPhone 6.9 inch — design for this slot first |
Preview video dimensions by device
Apple requires specific video dimensions for each device family. Start with the iPhone 6.9 inch size — App Store Connect can scale from there, but direct exports look sharper.
iPhone 6.5 inch
886 x 1920
Used as a fallback when the 6.9 inch video is not provided.
iPhone 6.1 inch
886 x 1920
Standard iPhone preview video slot.
iPad 13 inch
1200 x 1600
Only required if your app supports iPad.
iPad 11 inch
1200 x 1600
Covers most current iPad models.
Mac
1200 x 1600
16:10 ratio. Only required for Mac Catalyst or native Mac apps.
Content rules for preview videos
Show only real app footage
Every frame of a preview video must show actual app UI. Simulated or concept footage violates the App Store Review Guidelines and will be rejected during metadata review.
No device frames or hands
Like screenshots, App Store preview videos should not include device hardware, fingers, or bezels. App Store Connect adds the device frame. Screen recordings from a simulator are ideal.
Text must remain readable
On-screen captions in your video must be large enough to read on a phone screen. Test at 100% scale on an actual device. Small text that requires zooming is a quality issue.
Localized previews are optional but valuable
You can upload language-specific preview videos for each App Store locale. If you skip localization, the default English video plays for all regions.
App Store preview video FAQ
What are the App Store preview video dimensions?
The recommended App Store preview video size is 1080 x 1920 pixels for iPhone 6.9 inch display group. iPad previews should be 1200 x 1600. Mac previews use 1200 x 1600 in 16:10 aspect ratio. Always design in portrait orientation for iOS apps.
What file format should my App Store preview video use?
Apple accepts H.264 or HEVC encoded video in .mov, .mp4, or .m4v container formats. Use H.264 at 30 fps for the widest compatibility. Keep the file under 2 GB — most 30-second previews are 50 to 150 MB.
How long can an App Store preview video be?
App Store preview videos must be between 15 and 30 seconds. Apple auto-plays a short preview in search results, so make the first 3-5 seconds count. Avoid long intro sequences.
Do I need an App Store preview video?
No — preview videos are optional. Many successful indie apps use only screenshots. Add a preview video after your listing is live and you have data on which screenshots convert best.
Can I use the same preview video on Google Play?
The dimensions differ — App Store uses device-specific sizes while Google Play uses 1920x1080 landscape. Record at the highest resolution and crop for each store. Framerates and formats are similar across both platforms.
What is the App Store preview poster frame?
App Store Connect auto-generates a poster frame from your video. While you cannot upload a custom poster frame, you can control which frame appears by ensuring the timeline position that best represents your app is near the midpoint of the video.